Intentional Innovation: How CCOs Build Trust in our Changing World
The conveyor belt of world-changing technologies is speeding up, spurring an unprecedented wave of innovation that spans geographies and industries. The rate of change is increasing competitive pressures that must be met with the CCO’s unique strengths — making sense of the business environment and anticipating change; understanding stakeholders and their needs;
The CCO innovators of this era can drive growth, improve society and benefit humanity through everything from advanced approaches to sustainability to deeper, more authentic human experiences. Unlocking this part of their role is an opportunity for CCOs to maximize their influence and impact.
At this year’s Page Annual Conference, we welcome members from around the world to join us in the shadow of Silicon Valley, a beating heart of innovation, to explore our role in a world where technology and trust intersect more profoundly than ever before. earning their trust and support; and maximizing the value our organizations create for them and the world. At the same time, CCOs are a necessary check on the potential for new technologies to cause harm. Balancing these responsibilities evinces the growing importance of our evolving role in resisting disruption and retaining business relevance.